Skift Take
We're back with another installment of inspiration in hotels and hospitality, with an emphasis on craft and touch amidst a hyped-up business cycle for luxury. Here are a few brands, ideas, and services that deserved a hat tip in the first half of 2023.
On Experience
Colin Nagy, a marketing strategist, writes this opinion column for Skift on hospitality and business travel. On Experience dissects customer-centric experiences and innovation across the luxury sector, hotels, aviation, and beyond. He also covers the convergence of conservation and hospitality.
You can read all of his writing here.
I’ve been doing these best-of columns for several years now. In addition to highlighting interesting and innovative brands, experiences, and hoteliers, it serves as a barometer for the industry as a whole.
In contrast to the pandemic doldrums, luxury is now on fire, ambition is high, and new products are coming into the market. This can be dangerous when teams chase the temporary dopamine hit of reader's choice awards and red-line their rates.
Rather than participate in the hype cycle (you’ll find no Beyoncé Dubai opening party mentions here), I want to slow down and focus on things done with care and craft and that are being built in lockstep with what customers actually want and that solve real friction points.
Best Aviation Experience (ground)PS started out with a private terminal experience at LAX, and it has proven the business model successful with new openings on the way in Atlanta, Dallas, and Miami. In a summer of chaotic travel and immigration queues, the value proposition is clear: friction-free departures and arrivals into airports. The service is tight, and there’s a large market of people who are flying at the front of the plane but aren’t yet splurging on private travel.
Reliable Mark of QualityWhen I was younger, I used Tablet Hotels as a barometer of interesting boutique hotels in any given city. It still works well. But for more hotel and culinary experiences, I’ve been really impressed by the standards set by Relais and Chateaux, a collection of gourmet restaurants, boutique hotels, resorts, and villas. It’s not easy to make the cut, and I love seeing a guaranteed mark of quality in a sea of overpriced experiences as travel surges. Congrats on Cape Town’s Fyn for recently earning their badge on the front door.
Most Inspired OpeningsI’ve been paying attention to the evolution of the family-owned brand Banyan Tree, particularly their experimental property in Bali, Buahan. It diverges from their other concepts: there are no walls, no doors, and it is a discerning adult refugee in a sea of Bali’s hedonism.
In addition, from the founders of the Finca Cortesin in Spain comes one of the year's best openings, Grand Hotel Son Net, which is having the same "wow" effect as Como’s Passalaqua a few years back. Crafted under the eye of hotelier René Zimmer, it’s a country house in Mallorca that has carved out a d