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Artificial Intelligence in Travel

Artificial intelligence is the dominant topic of the future in travel, and we’re keeping a close eye on it at Skift.

Breakthrough generative AI technology was released publicly by OpenAI last November, and a number of big-name travel companies have already responded. Expedia, Kayak, and more — including multiple startups — have started releasing experimental technologies that could lead to transformations in the way users plan and book travel.

We want to make sure you know about it all, every step of the way. Read the archives below, and subscribe to the Skift AI Travel Weekly Newsletter.

Airlines

Delta Lays Out the Case For Continued Strength

Delta, which has become one of the largest e-commerce retailers, said it expects to see strong travel demand become a lasting trend for the industry.

Delta Lays Out the Case For Continued Strength

Airlines

Delta Is Using AI For Pricing and Reservations

Delta executives revealed the airline has started experimenting with AI to determine pricing and assist with reservations as part of a growing industry trend.

Delta Is Using AI For Pricing and Reservations
smart_toy

Skift AI Travel Newsletter

AI coverage across travel sectors that’s focused on separating trendy moves from good ideas – in your inbox every Friday.

Online Travel

TUI’s AI Chatbot Puts Experiences First

They say "it's about the journey, not the destination." But what may be true in life may not be true about how travelers want to book their trips online. TUI hopes to tap artificial intelligence to make travel search friendlier.

TUI’s AI Chatbot Puts Experiences First
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Online Travel

How Justfly Is Using Generative AI to Reshape the OTA Experience

With generative AI, online travel agencies (OTAs) are gaining a competitive edge by offering personalized customer service and efficient issue resolutions to couple with their extensive range of travel deals and offerings.

How Justfly Is Using Generative AI to Reshape the OTA Experience

Tourism

Middle East Tourism’s Fading Momentum

Today's podcast looks at the strength and weaknesses of Middle East's tourism sector, how travel companies are using artificial intelligence, and some fresh funding for travel startup Klook.

Middle East Tourism’s Fading Momentum

Travel Technology

Accor, Booking.com, Cathay Pacific: New AI Tools Made With AWS

More travel companies are investing in the potential for an AI-powered overhaul of both customer sales and internal operations.

Accor, Booking.com, Cathay Pacific: New AI Tools Made With AWS

Online Travel

Booking vs. Google in Travel AI

No one truly knows how generative AI will shake up the travel industry. Will Google stick with advertising instead of booking? Meanwhile, Booking feels it has advantages as a booking site.

Booking vs. Google in Travel AI

Online Travel

Peek CEO Pegs AI Tools for Tour Operators as Priority in 2024

Peek CEO Ruzwana Bashir isn’t looking for an exit and instead says she wants to be the biggest independent company providing operating systems for tours and expenses businesses.

Peek CEO Pegs AI Tools for Tour Operators as Priority in 2024

Online Travel

Trip.com Signs Multiyear Deal with Amazon Web Services For AI Tools

This is one of the more significant announcements AWS made during a big news-making conference this week in Las Vegas.

Trip.com Signs Multiyear Deal with Amazon Web Services For AI Tools

Travel Technology

Amazon’s New AI Tools for Travel: How Delta, IHG, and Others Are Using AWS

It is becoming more clear that streamlined customer service is one of the biggest immediate opportunities for generative AI in the travel industry.

Amazon’s New AI Tools for Travel: How Delta, IHG, and Others Are Using AWS