Skift Take

Dubai's rapid growth presents the challenge of balancing the pitfalls of mass travel against a sustainable and satisfying travel experience.

In the dynamic world of air travel, sustainable growth and adapting to shifting demographics stand as both opportunities and challenges.

Dubai's approach to these growing global concerns was unpacked as a case study for the future of air travel at the Skift Global Forum East Thursday. 

By integrating various transport modes – autonomous cars, trains, and planes – at different stages of a journey, destinations can pioneer a multi-modal transport strategy, according to Paul Griffiths, CEO of Dubai Airports. 

By integrating various transport modes – autonomous cars, trains, and planes – at different stages of a journey, destinations can pioneer a multi-modal transport strategy, according to Paul Griffiths, CEO of Dubai Airports.  

Griffiths shared a "eureka moment" he experienced on his way to speak at a conference. His short flight delayed was delayed and he decided to drive his car instead. But even though he had a return ticket, he was stuck and had to drive back. This frustration sparked his curiosity about alternative options for short-haul travel.  

"Fifty percent of the world's aviation