SxiftX Showcase: Destinations

We create experiences and tell stories that push the limits of creativity to connect the world’s most innovative brands with the most influential audience in the global travel industry.

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Tourism

How Azerbaijan Is Creating Its Niche in Winter Travel

As nature-based travel gains global traction, Azerbaijan is leveraging its diverse landscapes to redefine its winter tourism appeal. The country is investing in luxury resorts and unique winter activities to attract travelers looking for authentic experiences.

Azerbaijan Tourism Board + Skift | 1 week ago

How Azerbaijan Is Creating Its Niche in Winter Travel
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Tourism

How Brand USA Is Leveling the Playing Field for Travel and Tourism

With the majority of global travel bookings occurring online, Brand USA and Tourism Exchange USA have joined forces to help introduce international travelers to historically underrepresented destinations, accommodations, activities, and experiences in the United States.

Brand USA + Skift | 1 week ago

How Brand USA Is Leveling the Playing Field for Travel and Tourism
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Tourism

New Report: Accelerating Sustainability in Travel and Tourism

In a new report, Visa details how public and private interests can collaborate to make sustainable travel a reality and conquer the “say-do gap” between travelers’ stated preferences and actual consumption patterns.

Visa + Skift | 2 weeks ago

New Report: Accelerating Sustainability in Travel and Tourism
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Tourism

Red Sea Global CEO on Why The Red Sea Heralds a New Era in Global Tourism

As Red Sea Global opens its first destination, it’s moving the needle from traditional sustainability to regeneration. The focus on regeneration marks a shift in industry standards, with potential lessons on how tourism can more actively benefit local communities and environments.

Red Sea Global + Skift | 3 weeks ago

Red Sea Global CEO on Why The Red Sea Heralds a New Era in Global Tourism
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Tourism

Q&A: Why Visit Iceland Is Leaning Into Arts & Culture to Drive Tourism

Iceland may be best known for its stunning natural landscapes — including glaciers, waterfalls, geysers, and hot springs — but a thriving local art and literature scene makes it a cultural hub fit for any corporate retreat, incentive trip, or leisure vacation.

Business Iceland + Skift | 4 weeks ago

Q&A: Why Visit Iceland Is Leaning Into Arts & Culture to Drive Tourism
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Tourism

Q&A: NEOM’s New Managing Director on Its Sustainable Tourism Approach

As eco-conscious travel gains traction, destinations worldwide face the task of converting sustainability rhetoric into reality. NEOM aims to substantiate its environmental commitments through action. Ultimately, transparency will be the critical factor in earning traveler trust.

NEOM + Skift | 4 months ago

Q&A: NEOM’s New Managing Director on Its Sustainable Tourism Approach
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Tour Operators

3 Ways to Start Building a More Transparent Travel Company

With the need for responsible, ethical, and sustainable travel more acute than ever, demonstrating transparency in business reporting and operations is a key way for travel companies to not only build consumer trust, but also drive revenue and achieve long-term growth.

Intrepid Travel + Skift | 4 months ago

3 Ways to Start Building a More Transparent Travel Company
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Luxury

Paving the Path to Regenerative Luxury Travel

Travel's focus on sustainability is giving way to the more impactful concept of regeneration. Luxury travel, too, is stepping up, looking beyond minimizing harm to actively restoring and improving ecosystems. The challenge lies in execution, where real-world impact will define success.

Red Sea Global + Skift | 5 months ago

Paving the Path to Regenerative Luxury Travel
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Tourism

New Report: Why Travel Advisors Are More Relevant Than Ever

As travel demand continues to rise post-pandemic, the role of travel advisors is evolving due to emerging technological innovations and shifting traveler expectations. Voyagu's latest report provides valuable insights into current travel advisor sentiment, highlighting the key challenges and opportunities that lie ahead.

Voyagu + Skift | 6 months ago

New Report: Why Travel Advisors Are More Relevant Than Ever
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Tourism

Inside NEOM: Saudi Arabia’s Ambitious Blueprint for a Sustainable Tourism Economy

Saudi Arabia’s giga-project NEOM envisions a revolutionary future for travel — one that blends sustainability, innovation, access to nature, and luxury to redefine the way we explore the world. As its ambitious plans come to life, NEOM could become the world's first destination to establish a groundbreaking standard in immersive, eco-conscious, and transformative travel experiences.

NEOM + Skift | 7 months ago

Inside NEOM: Saudi Arabia’s Ambitious Blueprint for a Sustainable Tourism Economy

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