Skift Take
Ensuring sustainable travel is accessible and uncomplicated is a primary goal for travel businesses like Google, Intrepid Travel, and Kerten Hospitality, looking to reduce the burden of climate change on the consumer and the planet.
Climate change directly impacts travel businesses: They have to handle emergency incidents on the ground caused by fires or floods and cater to customers looking for more sustainable choices.
Google, Intrepid Travel, and Kerten Hospitality spoke Thursday at Skift's Global Forum East about how they're managing the impact of climate change and the need to lower travel's impact on the planet.
David Robles, Google's global head of travel partnerships EMEA, believes making sustainable choices should not be an added hurdle to the already complex trip planning process.
Robles said Google introduced its Travel Impact Model to estim