Skift Take
Points as a form of loyalty isn't for everybody, as rewards are not always immediately accessible — but Marriott Bonvoy is looking to change that.
The complexity of point loyalty programs has pushed several travel companies to rethink their strategy, and the most recent to flip the script is Marriott Bonvoy.
Marriott Bonvoy points can usually be redeemed for hotel stays or to book flights with agreed partners. However, Marriott Bonvoy Moments offers members so-called "money-can’t-buy experiences" and the company is rolling out some for as little as one point.
That might mean sipping Mezcal with Breaking Bad duo Aaron Paul & Bryan Cranston, for example. Other One Point Moment Drop experiences that will be available during the next few weeks include “Hang with US Women’s Soccer Star Trinity Rodman;” “Sit (or cry, maybe?!) in the “Hot Ones” seat with host Sean Evans;” and Uncover a true-crime mystery with Ashley Flowers and Brit Prawat of the hit podcast Crime Junkie.”
Linking Loyalty and Experiences More TightlyPeggy Roe, chi