Seth Borko

Latest Stories

Announcements

Skift’s Top 12 Travel Research Reports of 2023

Did you miss some of our Skift Research reports during a busy year? Have no fear! We've gone back and hand-picked our favorite 12 must-read reports for the year.

Skift’s Top 12 Travel Research Reports of 2023

Announcements

Will There Be a Travel-Stock Bear Market? What Skift’s Index Shows

As the leaves change color, it's supposed to be hibernation season. But travel stocks stand on the cusp of a bear market as we head into the winter.

Will There Be a Travel-Stock Bear Market? What Skift’s Index Shows

Hotels

Choice-Wyndham Faces Long Odds. The Skift Travel 200 May Reveal Choice’s Thinking

The market is skeptical that Choice's hostile takeover bid for Wyndham will be successful. The Skift Travel 200 sheds light on the hotel sector and the thinking behind this offer.

Choice-Wyndham Faces Long Odds. The Skift Travel 200 May Reveal Choice’s Thinking

Announcements

Skift Travel 200: The Definitive Way to Track Travel Stocks

The Skift Travel 200 stock index will be the first benchmark to capture the $1 trillion-plus market for public travel stocks. It brings the travel industry to you in a single number.

Skift Travel 200: The Definitive Way to Track Travel Stocks

Airlines

Travel Earnings Analysis: 4 Trends that Dominated

What's the final verdict on Q2 travel earnings? Growth remains robust with a strong assist from Asia. But the industry is clearly slowing as travel demand normalizes and pent-up demand exhausts itself.

Travel Earnings Analysis: 4 Trends that Dominated

Tourism

Consumers Still Have Heaps of Cash, but ‘Old Normal’ Could End Revenge Travel

Cash levels have stayed higher than many economists feared and that has supported a surge in travel. But the trend points to more traditional spending patterns.

Consumers Still Have Heaps of Cash, but ‘Old Normal’ Could End Revenge Travel

Short-Term Rentals

Vacasa is a Leader in Brand Building But Relies Too Much on Booking Sites

Vacasa is a leader in brand building within the short-term rental space, but Skift Research estimates it still relies heavily on third-party booking sites, like Airbnb, for the majority of sales. Management surely hopes to become a majority first-party business – and to earn the margin benefits that follow.

Vacasa is a Leader in Brand Building But Relies Too Much on Booking Sites

Hotels

Yes, Hotel Room Rates Are Up. But It Isn’t Price Gouging. 

Travel sticker shock is giving way to anger for many consumers. But the inflation data suggests that most hoteliers have raised prices in-line with their rising costs rather than capturing excess profits.

Yes, Hotel Room Rates Are Up. But It Isn’t Price Gouging. 

Short-Term Rentals

Vacasa’s Lessons for Short-Term Rentals After Years of Hypergrowth: Skift Research

Vacasa, like the short-term rental sector overall, is coming off of a pandemic-fueled growth spree and faces the question of what comes next. Can Vacasa tap into first-party growth while scaling back cash-intensive investments? With investor patience running thin, the clock is ticking.

Vacasa’s Lessons for Short-Term Rentals After Years of Hypergrowth: Skift Research

Skift Research

A Deep Dive Into Vacasa and the Future of Branded Short-Term Rentals

Vacasa, like the short-term rental sector writ large, is coming off of a pandemic-fueled growth spree and faces the question of what comes next. Can Vacasa tap into first-party growth while scaling back cash-intensive investments? With investor patience running thin, the clock is ticking.

A Deep Dive Into Vacasa and the Future of Branded Short-Term Rentals