Future of Lodging

As the lines continue to blur between hotels and short-term rentals, Skift is focused on the technology and the consumer behaviors that are driving this. Follow our coverage across the wide world of lodging, from traditional hotels and motels to urban short-term rentals and traditional vacation rentals.

Announcements

Skift’s Top 12 Travel Research Reports of 2023

Did you miss some of our Skift Research reports during a busy year? Have no fear! We've gone back and hand-picked our favorite 12 must-read reports for the year.

Skift’s Top 12 Travel Research Reports of 2023

Short-Term Rentals

Short-Term Rentals in 2024: Small Cities, Rural Areas May Soar

After a volatile 2023, next year may see demand and supply back in balance.

Short-Term Rentals in 2024: Small Cities, Rural Areas May Soar

Hotels

Tommy Bahama Brings Beach Vibes to Its First Hotel

If you like to walk through the hotel lobby in your Hawaiian shirt and swim trunks, you might will feel self-conscious at The Ritz-Carlton. But maybe not at a Tommy Bahama property.

Tommy Bahama Brings Beach Vibes to Its First Hotel

Hotels

Choice Hotels Has Talked to Investors With 40% of Wyndham Shares

Wyndham didn't say it had returned to the deal talks with Choice Hotels last week, but Choice says it did. Choice is also wooing many of Wyndham's key investors. The saga is getting more intense.

Choice Hotels Has Talked to Investors With 40% of Wyndham Shares

Short-Term Rentals

Hawaii Governor Wants to Convert 3,000 Short-Term Rentals for Wildfire Survivors

Tax incentives, pleas, requests and even emergency orders — Hawaiian residents will have housing one way or another.

Hawaii Governor Wants to Convert 3,000 Short-Term Rentals for Wildfire Survivors

Hotels

Inside Minor Hotels’ Global Expansion

Minor Hotels has an aggressive growth strategy to expand by 2025. Details about the company's strategy reveal a lot about bigger-picture trends in the hotel sector.

Inside Minor Hotels’ Global Expansion

Hotels

Why Marriott Bonvoy Made a Video Game on Fortnite

Marriott Bonvoy is taking a risk with such an unusual marketing strategy for the hotel industry. It could work or it could be a flop — but at least they're trying new ways of reaching a younger audience.

Why Marriott Bonvoy Made a Video Game on Fortnite

Hotels

Hotel Brand Bloat: ‘A Shakeout Is Coming’

Many marketers design hotel brands to appeal more to hotel owners than travelers. One reason? Creating a new brand is easier than fixing an old one.

Hotel Brand Bloat: ‘A Shakeout Is Coming’

Short-Term Rentals

UnderTheDoorMat Group Merges With Veeve

It's a merger of equals, for strength, scale and growth.

UnderTheDoorMat Group Merges With Veeve

Short-Term Rentals

Airbnb Settles Italian Tax Probe for $620 Million

Online travel agencies have been sued for occupancy taxes since 2004, before Airbnb's founding. Two decades later, the issue is ongoing around the world.

Airbnb Settles Italian Tax Probe for $620 Million