Access exclusive travel research, data insights, and surveys
Announcements
Did you miss some of our Skift Research reports during a busy year? Have no fear! We've gone back and hand-picked our favorite 12 must-read reports for the year.
Seth Borko | 3 days ago
Hotels
Smaller independent hotels in Europe, lacking the marketing budgets and tech capabilities of branded counterparts in the U.S., are more inclined to rely on online travel agencies for distribution rather than their own sites.
Pranavi Agarwal | 1 month ago
We web scraped 5,000 hotels across Google to understand the current state of the wider distribution landscape. We found that Google's actions are allowing small OTAs, new entrants and direct sites to compete head-on with the legacy players. Could this mean the end of the duopolistic power long-held by Booking and Expedia?
Pranavi Agarwal | 2 months ago
Airlines
When comparing Delta, United, and American Airlines, which operate in similar markets with comparable business models, we found key data points that show where they can find an edge.
Ashab Rizvi | 3 months ago
The pandemic accelerated the shift to digital and alternative payments. To capitalize on this, hoteliers should modernize their payment tech stack to offer seamless integration and diverse payment options for increased bookings, higher-value reservations, and improved guest satisfaction.
Saniya Zanpure | 3 months ago
Skift Research
Affluent jet-setters are gearing up for luxe adventures next year, with wallets expanding and global horizons beckoning.
3 months ago
Short-Term Rentals
Today's edition of Skift's daily podcast looks closer at Airbnb's updates, a new travel stock index, and Dubai leapfrogging Las Vegas.
Rashaad Jorden | 3 months ago
Even with reduced capacities, revenues from airline business cabins have surpassed 2019 levels. Its no wonder that airlines executives are hoping for improved corporate travel budgets in 2023, as business cabin yields have continued to improve.
Ashab Rizvi | 4 months ago
Marriott’s environmental data shows that the company is working hard to reduce its carbon footprint, but more needs to be done to hit 2030 targets.
Wouter Geerts | 4 months ago
Tourism
Today's edition of Skift's daily podcast looks closer at trends revealed during earnings season, the new FAA nominee, and Hilton’s Tesla chargers.
Rashaad Jorden | 4 months ago