Selene Brophy

Selene has over two decades of journalistic expertise spanning news, real estate, and travel sectors. She headed up the travel editorial division for 10 years at 24.com, the leading digital publisher in Africa, where she honed her multimedia content creation skills —ranging from video and podcast production to devising social media strategies. An industry thought leader, Selene was a featured speaker at WTM Africa 2019, where she delved into pressing issues like Overtourism and the role of Artificial Intelligence in modernizing the travel sector. She has also lent her expertise as a judge on multiple award panels, notably the WTMAfrica 2020 for the Most Compelling Agency Story. Academically, she holds a Post-Graduate Diploma in Media Management and is a graduate of the Seth Godin AltMBA program in 2017. She is also a 2020 Media24 Future Skills Development Program alumni. Beyond her professional pursuits, Selene is an avid traveler and adventurer, often exploring the great outdoors in Cape Town, South Africa, with her family and dogs. She channels her love for travel into crafting engaging social media reels via her iPhone.

Latest Stories

Online Travel

Viator, GetYourGuide, and Klook Push for Day Tour Dominance: 2024 Outlook

Lots of talk about profitability but very little intention of going public. These are the emerging trends we're keeping an eye on for these three key tours and activities online platforms.

Viator, GetYourGuide, and Klook Push for Day Tour Dominance: 2024 Outlook

Tourism

South Africa Pins Hopes on Return of Tourists Despite Crime Worries

Tourism numbers to South Africa are inching toward a full 2019 recovery. But safety and security concerns pose a challenge to its appeal as a destination.

South Africa Pins Hopes on Return of Tourists Despite Crime Worries

Tour Operators

Universal Studios Sets Sights on New UK Theme Park

Universal is on the offensive, and it's looking to England for its next possible theme park location.

Universal Studios Sets Sights on New UK Theme Park

Tour Operators

Married Yet Solo: More Women Are Traveling Without Their Plus-Ones

A growing trend of married older women traveling solo points to a broader societal shift of lifestyle choices as travel companies adapt to this diverse demographic with tailored and safe experiences.

Married Yet Solo: More Women Are Traveling Without Their Plus-Ones

Tourism

Travel Businesses Must Focus on Simplifying Sustainable Choices

Ensuring sustainable travel is accessible and uncomplicated is a primary goal for travel businesses like Google, Intrepid Travel, and Kerten Hospitality, looking to reduce the burden of climate change on the consumer and the planet.

Travel Businesses Must Focus on Simplifying Sustainable Choices

Airlines

Dubai’s Transportation Future Must Be Multi-Modal and Sustainable

Dubai's rapid growth presents the challenge of balancing the pitfalls of mass travel against a sustainable and satisfying travel experience.

Dubai’s Transportation Future Must Be Multi-Modal and Sustainable

Online Travel

Experience Economy Investors Need to Amplify the Human Touch

Technology will accelerate the emergence of a distinct experience economy, but the human touch will help future-proof its relevance, according to investor Michael Zeisser.

Experience Economy Investors Need to Amplify the Human Touch

Tour Operators

Civitatis Finds Niche in Selling Activities to Spanish-Speaking Travelers

Civitatis is capitalizing on its leading position in selling Spanish-speaking tours and activities as it pushes into new markets thanks to private equity support.

Civitatis Finds Niche in Selling Activities to Spanish-Speaking Travelers

Online Travel

TUI’s AI Chatbot Puts Experiences First

They say "it's about the journey, not the destination." But what may be true in life may not be true about how travelers want to book their trips online. TUI hopes to tap artificial intelligence to make travel search friendlier.

TUI’s AI Chatbot Puts Experiences First

Online Travel

Peek CEO Pegs AI Tools for Tour Operators as Priority in 2024

Peek CEO Ruzwana Bashir isn’t looking for an exit and instead says she wants to be the biggest independent company providing operating systems for tours and expenses businesses.

Peek CEO Pegs AI Tools for Tour Operators as Priority in 2024